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Mission, Values & Vision

As part of our strategic planning process, the College of Design updated our mission, values and vision statements in spring 2017.


Our mission is to educate students to become successful designers, planners, artists, scholars and citizens who improve the quality of life, enhance human experience and advance environmental sustainability; and to serve as a resource for Iowa and beyond through research, creative endeavors, extension and outreach.


We value innovation, curiosity, collaboration, open exchange of ideas, diverse perspectives, and environmental and social responsibility.


Our vision is for College of Design faculty, staff, students and alumni to increasingly be known for their ability to lead interdisciplinary processes and draw upon their disciplinary expertise to generate informed, innovative responses to challenges and opportunities.

To view the five interrelated goals identified to accomplish this vision and the tactics we will use to achieve and measure progress toward these goals, download a complete copy of the strategic plan update for 2017-2020.