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Mission, Values & Vision


Our mission is to educate students to become successful designers, planners, artists, and scholars who improve the quality of life, enhance human experience, and advance environmental sustainability; and to serve as a resource for Iowa and beyond through research, creative endeavors, extension, and outreach.


We value innovation, curiosity, collaboration, open exchange of ideas, diverse cultural perspectives, and environmental and social responsibility.


Our vision for the College of Design is to be the leading comprehensive college of design in the world. Our faculty, staff, students, and alumni will increasingly be known for their ability to lead interdisciplinary processes and draw upon their disciplinary expertise to generate informed, innovative responses to challenges and opportunities.

To view the four interrelated priorities and the goals identified achieve this vision, please see the College of Design Strategic Plan 2022-2030.