Sunghyun Kang

Sunghyun Kang

Professor, Graphic Design



Campus Office: 281 Design

Mailing Address
Graphic Design Department
158 College of Design
Ames, IA, 50011


Research Interests

Web Design, Website Identity and Branding, Graphic Design and Human-Computer Interaction, Design and Evaluation, Designing for Diverse Users.



BFA, Ewha Woman's University
MA, Iowa State University
MFA, University of Houston

Selected Publications

  • Color and Flavor Perception
  • Visual Forms and Its Perception in Cultural Influences: Focus on Korea
  • Thoughts on Future Design Education
  • A Study on Smart Phone Icons: Styles and Recognition
  • A Comparison Study of the Smartphone Gaming Control
  • FLOW: A Software Application Designed to Help Older Adults Build Distance Interaction
  • Visual Identity Design for Responsive Web
  • Snack Food Package Design: Exploratory Study on Children’s Snack Choices and Design Elements
  • Color as Design Elements for Healthcare Websites
  • Design Elements and Principles for Maintaining Visual Identity on Websites
  • Color preference study on snack package design to children as a health communication strategy
  • An Analysis of Data Collection Methods for User Participatory Design for and with People with Autism Spectrum Disorders