Bruno Oro

Bruno Oro

Assistant Professor, Industrial Design
Signature Research Areas
Contact

brunooro@iastate.edu

Campus Office: 0587 Design

Mailing Address
Industrial Design Department
158 College of Design
Ames, IA, 50011
Social Media

Education

MA, Fashion Design, Univali, Brazil

Bs, Industrial Design, Univali, Brazil

Bio

Research Interests

Universal Design
Assistive Technologies
Design for Learning
User Experience
Design Thinking

Current Projects

Bruno Oro is an Industrial Design practitioner and academic with international teaching and industry experience. He has taught at universities in Canada, the United States, China, England, Singapore and India, focusing on user experience, design thinking, and universal design for learning. Bruno has led numerous student projects that have received recognition, and he serves as a jury member for prestigious design competitions, including the IF Design Award (Germany), IDA - International Design Award (US), and A'Design Award (Italy). He also contributes as a board member and referee for various professional bodies, companies, and academic journals.

Research Interests

Bruno Oro’s research is centered around the integration of Universal Design principles, particularly in the development of inclusive products and environments. His work in Assistive Technologies focuses on understanding how users, especially children, perceive and interact with assistive devices, as explored in projects like the Teddy Bear Experiment and the Happy Paws Project. These initiatives aim to reduce stigma and improve user experience in medical settings.

Bruno is also dedicated to advancing Design for Learning, where he explores innovative ways to enhance student engagement through projects that integrate User Experience and Design Thinking methodologies. This includes his research on using gamification in education to make complex design concepts more accessible and enjoyable for students, fostering creative problem-solving and deeper learning outcomes.

His work spans the intersections of design, education, and technology, aiming to create more inclusive, engaging, and user-centered experiences. Click here to see his projects.