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Seda McKilligan

Author: Heather Sauer | Image: Heather Sauer

“Strategies to redefine the problem exploration space for design innovation,” a paper by Seda McKilligan, an Iowa State University associate professor of industrial design, and Samantha Creeger, a graduate student in human computer interaction, has been accepted for presentation at the 20th International Conference on Engineering and Product Design Education, which will be Sept. 6-7 at the Dyson School of Design Engineering, Imperial College London.

The paper reports on an empirical study with industrial design students, documenting a high degree of variation in the problem perspectives among designers working on the same problem. The results also show a causal relationship between the number of strategies used in reframing the problem and the quality of the solution generated.

This research is funded by the National Science Foundation Division of Undergraduate Education, Improving Undergraduate STEM Education: Education and Human Resources (IUSE).