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Alex Braidwood

Author: Heather Sauer | Image: Heather Sauer

Alex Braidwood, associate professor of graphic design, worked with D/CAL Agency and Gibson on a project for Gibson’s Guitar FX pedal brand Maestro, which was relaunched on Jan. 18. He developed algorithms for them that generate visuals from the sounds of the different pedals. The motion and static visuals are now being used throughout online, social and print media to market the new family of pedals with the “Shape Your Sound” campaign. Read more