Faculty Innovation and Entrepreneurship

In response to President Wintersteen’s charge to Innovate at Iowa State, we appointed a director of innovation and entrepreneurship and formally launched our innovation and entrepreneurship – “I+E” – programming, including our Start Something programming for students.
The Foutch Innovation and Entrepreneurship Fund has enabled the College of Design to implement a comprehensive approach to fostering innovation and entrepreneurship. This includes leadership development; faculty, staff, and student engagement programs; curriculum enhancements; and special events that showcase innovative thinking. By integrating I+E principles across various aspects of college life, we are creating an ecosystem that nurtures creativity, problem solving, and entrepreneurial mindsets among our students and faculty.
As we look to the future, the College of Design is committed to expanding and deepening our I+E initiatives. These future initiatives reflect our commitment to fostering a culture of innovation and entrepreneurship that empowers our students, faculty, and staff to make a positive impact on the world through design. We are excited about the possibilities that lie ahead and invite our supporters to join us on this continuing journey of innovation and transformation.
We aim to create more opportunities for interdisciplinary projects and courses that bring together students from the Departments of Architecture, Art and Visual Culture, Community and Regional Planning, Graphic Design, Industrial Design, Interior Design, and Landscape Architecture.
We will seek out more collaborative opportunities with other colleges to tackle complex, real-world challenges that require an array of expertise.
We plan to increase our engagement with local communities, businesses, and government agencies to apply design thinking to regional challenges and opportunities.
Building on successes like the Lobitos for Care charrette, we will pursue more international partnerships to give our students a global perspective on design and innovation.
We will strengthen our ties with university-wide initiatives, such as the Student Innovation Center and the Pappajohn Center for Entrepreneurship, to provide our students with even more resources and opportunities.
We are committed to staying at the forefront of design education by integrating emerging technologies and innovative teaching methods into our curriculum.
We plan to develop more robust mechanisms to support the development and launch of design-driven startups and social enterprises.
We aim to involve more faculty and staff in our I+E initiatives, fostering a culture of innovation and entrepreneurship across the entire college.
We will create comprehensive assessment tools to better understand and communicate the impact of our I+E initiatives for students, faculty, staff, and the broader community.
We will actively seek additional partnerships and funding sources to support our I+E programs.

I+E Fellows Program
The Innovation and Entrepreneurship (I+E) Fellows Program is an initiative that empowers faculty to serve as leaders in driving innovation and entrepreneurial thinking. As fellows, faculty members design and implement impactful activities, including the creation of innovation spaces, organization of experiential events, engagement with students and communities, and development of new curricula. Each project aligns with one of the two key focus areas outlined below, offering meaningful opportunities for student involvement and contributing to the enhancement of their educational experiences.
The 2025 cohort of I+E Fellows will play a pivotal role in coordinating the Dean’s Charrettes centered on these two key areas, hosting the annual Spectrum of Innovation Symposium, and fostering cross-college collaborations to amplify the impact of innovation across disciplines.
2025 Innovation and Entrepreneurship Fellows
The 2025 Innovation and Entrepreneurship (I+E) Fellows Program encompasses faculty members from all seven departments within our College of Design. These fellows will play a pivotal role in advancing innovation and fostering entrepreneurial thinking, with a focus on two key areas: Digital Innovation and Civic Entrepreneurship. Each fellow will engage in a one-year appointment, with the possibility of extension depending on the progress of their projects and available funding.
Meet the nine College of Design faculty members serving as Innovation and Entrepreneurship (I+E) Fellows this year! Working in two key areas of emphasis – Digital Innovation and Civic Entrepreneurship – and with generous support from Steve (BA 1988 Architecture) and Mary Jane Foutch, this cohort of fellows will create innovation spaces, host experiential events, engage with communities, foster cross-college partnerships, and develop new curricula that enhance and expand opportunities for student leadership, engagement, and impact.
Digital Innovation:
I+E Fellows in Digital Innovation are exploring the integration of artificial intelligence (AI) within and across the College of Design’s disciplines, with projects focused on developing AI-focused courses, AI-driven tools, and workshops on AI applications in creative fields, and will prepare students to leverage AI technologies in their careers – enhancing their ability to solve complex problems through innovative, data-driven approaches.
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Yongyeon Cho
Associate Professor, Interior Design
AI-Enhanced Design Communication and Innovation for HCD
Associate Professor, Interior Design
AI-Enhanced Design Communication and Innovation for HCD
Yongyeon Cho
This project investigates the intersection of Artificial Intelligence (AI) and human-centered design (HCD), emphasizing AI’s role in enhancing design communication and visualization while recognizing that emotional engagement remains uniquely human. The initiative includes workshops that equip students with AI-driven tools for concept development and design ideation while underscoring the importance of human insight.
A cross-disciplinary AI art and design competition will challenge students to explore AI’s potential to enhance the culture of care and emotional resonance in design. The winning projects will be featured in a juried exhibition, inspiring innovative approaches that integrate AI with emotional engagement. This project highlights AI’s ability to support, but not replace, the emotional and sensory aspects of design communication.
Artificial Intelligence Tools For Designed Environments Course (PDF)
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Mike Macri
Professor of Practice, Community and Regional Planning
Digital Innovation and Implementation of AI in Business and Academic Environments
Professor of Practice, Community and Regional Planning
Digital Innovation and Implementation of AI in Business and Academic Environments
Mike Macri
This project aims to align the College of Design’s curriculum with the business community’s demand for AI-savvy graduates by developing two workshops — one for students and one for faculty — focused on integrating Artificial Intelligence (AI) into professional and academic contexts like architecture, landscape architecture, community and regional planning, and real estate.
For students, it provides hands-on AI training and resources to meet employer expectations, from basic to advanced skills in data analysis and design innovation, while faculty gain tools and insights from industry professionals to adapt teaching methods effectively. The initiative fosters collaboration between academia and design/real estate professionals, ensuring graduates are equipped with practical AI competencies and enhancing their employability in a competitive market.
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Subinay Malhotra
Assistant Professor, Industrial Design
Concept to Spotlight: AI-Enhanced Digital Storytelling
Subinay Malhotra
Traditional design education emphasizes project development, prototyping, and user experience but lacks structured training in digital visibility and market positioning. In the digital era, even the most innovative work risks being overlooked without effective communication. This project, INDD 4450X: Concept to Spotlight: AI-Enhanced Digital Narratives, addresses that gap by equipping students with AI-driven tools and methodologies to craft compelling narratives around designed solutions, generate visual content, and implement strategic visual communication techniques.
The rise of AI in storytelling is transforming how projects and ideas are introduced, with automated content generation, predictive analytics, and audience-targeted campaigns reshaping industry practices. The goal is to help students integrate these technologies into their workflow to gain a competitive advantage, ensuring their projects gain visibility and engagement early on and preparing them for industry success.
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Virginia Melnyk
Assistant Professor, Architecture
Integrating AI in Creative Practice: From Digital to Physical
Assistant Professor, Architecture
Integrating AI in Creative Practice: From Digital to Physical
Virginia Melnyk
This project is an elective course, ARCH 5280B-02: Phygital Fabrication, that integrates the creative use of AI and fabrication while emphasizing digital-to-physical workflows. Open to all design majors, the course introduces students to AI-driven tools for design collaboration and 3D generation, resulting in fabrication.
Through hands-on projects, students will experiment with AI-assisted design and modeling, moving between digital models and physical prototypes. The course encourages a collaborative approach, leveraging AI as a tool for expanding creative possibilities, refining ideas, and exploring new modes of making across disciplines.
Phygital Fabrications, A College of Design Innovation & Entrepreneurship Series Course (PDF)
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Nick Senske
Associate Professor, Architecture
Building AI: Making, Thinking, and Learning with Artificial Intelligence
Associate Professor, Architecture
Building AI: Making, Thinking, and Learning with Artificial Intelligence
Nick Senske
This project will study the integration of Artificial Intelligence (AI) development into design education by equipping students with the skills to create their own AI tools tailored to their personal design processes. An architecture studio will serve as a pilot study for the creation of teaching and learning materials in support of creating custom AI tools.
Students will develop AI agents to research topics, generate ideas, and refine their design proposals. Their development processes will be recorded and evaluated to understand the impact of this approach. The goal of this work is to better understand how AI itself can be cultivated within education to provide individualized support for how students make, think, and learn, now and into the future.
Civic Entrepreneurship:
I+E Fellows in Civic Entrepreneurship are focused on community engagement, connecting students with Iowa communities through design and entrepreneurship. Among the goals are development of advanced interdisciplinary studios (DSNS 5460 courses) and seminar or lecture courses that expand on the Iowa Mayors’ Design Workshop, fostering students’ leadership skills and inspiring them to make a positive impact on Iowa communities.
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Austin Dunn
Assistant Professor, Landscape Architecture
Civic Hydrology: Flood Resilience and Public Spaces in Iowa Communities
Assistant Professor, Landscape Architecture
Civic Hydrology: Flood Resilience and Public Spaces in Iowa Communities
Austin Dunn
DSNS 5460: Civic Hydrology is an advanced interdisciplinary studio bringing students from design and engineering together to address complex issues in the built environment while leveraging tools, knowledge, and experience from each other. This semester, we worked with local leaders from two Iowa communities that participated in the Iowa Mayors’ Design Workshop – Atlantic in southwest Iowa and Cedar Falls in northeast Iowa – to develop proposals related to flooding and public space along urban waterways.
In a cross-college collaboration, Civic Hydrology is co-taught with Sara McMillan, professor of agricultural and biosystems engineering. Students in her ABE 4340: Ecosystem Restoration Engineering class have partnered with College of Design students to investigate stormwater and hydrology as form-givers, exploring how hydrologic processes shape physical spaces as well as our understanding of place.
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Patrick Finley
Assistant Professor, Graphic Design
Empowering Rural Iowa Communities through Graphic Design: Design-A-Thon
Assistant Professor, Graphic Design
Empowering Rural Iowa Communities through Graphic Design: Design-A-Thon
Patrick Finley
Design/Shift was the graphic design department’s first-ever philanthropic design-a-thon. During this one-day event in early April, 18 local design professionals – many of whom are Iowa State alumni – mentored teams of undergraduate and graduate graphic design students to provide creative services to 18 central Iowa nonprofit organizations.
This was a great service-learning opportunity for students to use design for good, tackle real-world challenges, and create meaningful impact for local communities.
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Rob Pfaff
Assistant Professor, Community and Regional Planning
Rhetoric and Regional Community: Analyzing Regional Transportation Funding and Civic Engagement in Central Iowa
Assistant Professor, Community and Regional Planning
Rhetoric and Regional Community: Analyzing Regional Transportation Funding and Civic Engagement in Central Iowa
Rob Pfaff
This service-learning project will engage residents of one of the 2024 Iowa Mayors’ Design Workshop communities through data sharing, visioning sessions, and hands-on planning to create safe, healthful, and accessible non-motorized trail routes for pedestrians and bicyclists in Marshalltown.
Students from CRP 4360: Community Economic Development will assist in developing budgets, alternatives, and community benefits, while gaining experience working with community residents and local planners.
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Anna Segner
Assistant Teaching Professor, Art and Visual Culture
Murals in Iowa Communities
Assistant Teaching Professor, Art and Visual Culture
Murals in Iowa Communities
Anna Segner
Murals in Community (ARTIS 4820/5820) is an eight-week summer course focused on the creation of a mural in the small and vibrant southwest Iowa community of Atlantic, which participated in the inaugural Iowa Mayors’ Design Workshop. Part of the College of Design’s Innovation and Entrepreneurship Series, this course will engage students in community collaboration on a large-scale public art project.
Students will shepherd the project through many phases, from ideation and pitching proposals to a community committee to workshopping with the community and managing mural execution/workflow.
Murals in Community, A College of Design Innovation & Entrepreneurship Series Course (PDF)
Faculty and Staff Fellows:
- Diane Al Shihabi, associate professor, interior design
- Leila Ammar, associate professor of practice, architecture
- Roman Chikerinets, associate teaching professor, architecture
- Jen Hogan, director of international programs
- Ingrid Lilligren, university professor, art and visual culture
- Dan Neubauer, associate teaching professor, industrial design
- Tina Rice, assistant teaching professor, graphic design
- Julie Stevens, associate professor, landscape architecture
Faculty Scholars:
- Patrick Finley, assistant professor, graphic design
- Jiwnath Ghimire, assistant professor, community and regional planning
- Raluca Iancu, assistant professor, art and visual culture
- Daejin Kim, assistant professor, interior design

Start Something
The College of Design’s vision for innovation and entrepreneurship is deeply rooted in our commitment to empowering students with the skills and mindset needed to address complex challenges in an ever-changing world. We believe that by fostering a culture of innovation and entrepreneurship, we can prepare our students to Start Something, becoming leaders in their fields and contributors to positive change in society.t