Assistant Professor, Industrial Design
Industrial Design Department
158 College of Design
Ames, IA, 50011
Phone: (515) 294-9840
Office: 489 Design
Verena has worked both in Germany and the U.S. as an industrial designer with a focus on aviation and transportation design. She graduated from the University of Applied Sciences in Potsdam Germany with a degree in industrial and environmental design and earned her M.F.A. in industrial design at The Ohio State University. Verena was previously appointed Assistant Professor and Associate Program Director at Drexel University and for many years taught at the Savannah College of Art and Design were she founded and originally lead the M.A. and Undergraduate Minor in Design for Sustainability and later coordinated the eLearning Program in Design Management. Throughout the years she has taught several industry-sponsored courses and community based design projects.
Research & Teaching
Verena's research focus is on the diffusion of design thinking and doing practices in design and non-design oriented disciplines, with a focus on exploring visualization as a gateway to creative confidence and design-ability. She is teaching studio, professional practices and portfolio development, as well as visualization communication classes.
2003 The Ohio State University, M.F.A. in Industrial Design
1999 Potsdam University of Applied Sciences, Germany, Diploma Industrial and Environmental Design
On the Web
Design for Retail.
Seamlessly implementing design thinking tools and methods into the daily activities of individual retailers.
How low-fidelity visualization can foster sketch and creative confidence as well as booster design ability.