Heuristics in Design Innovation and Pedagogy – Seda McKilligan
Seda McKilligan is the associate dean for academic programs in the College of Design and interim chair of the industrial design department. Her research characterizes front-end design practices spanning the student to practitioner continuum, developing tools to support human cognition on the creative process, and studying the impact of those tools on the design process and success of the outcomes. She often collaborates with scholars in engineering education, mechanical engineering, psychology and education, utilizing ethnographic approaches and structured protocol analysis that benefit from and contribute to multiple disciplines, both in professional and educational contexts.
In her research talk, McKilligan will highlight her collaborative research projects focusing on the role of heuristics in design decision making and fostering innovative thinking. She will bring examples from her work on empirically grounded design strategy tools for supporting design process explorations and describe her studies on cognitive styles in the context of ideation flexibility, and instructional design heuristics often used in course and curriculum development.
McKilligan’s presentation is part of the Friday Research Seminar Series sponsored by the Institute for Design Research and Outreach. This semester, the series will emphasize the creative scholarship and academic backgrounds of upper administration in the College of Design. All are welcome to attend this brown-bag session. Cookies will be provided.