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Seminar: Making the Case for Architecture: Marketing, Business Development and Advocacy How Tos

February 12 @ 1:00 pm - 5:00 pm CST

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The Iowa chapter of the American Institute of Architects (AIA Iowa) will host this seminar and reception to strengthen your understanding of media relations and help you learn to think about the design process as a story with a beginning, middle and end for clients, how to use social media to establish yourself as a content expert and how to raise the profile of the profession in conversation. Interact with the presenters, AIA Iowa members, faculty and students at a reception with heavy appetizers following the seminar.

 Export to Your Calendar 2/12/2019
When: Seminar: 1-4 p.m., reception: 4-5 p.m.
Where: King Pavilion, College of Design
Iowa State University
715 Bissell Road
Ames, IA  50011-1066
Contact: Amy Spike
aspike@aiaiowa.org
(515) 244-7502

 

Seminar Description

Architecture is both creative and analytical, combining rigorous thinking with flights of imagination. But too often it’s covered in the media as if its purpose were merely to provide illustrations for stories about real estate deals. Learn how to discuss the design process as “A Hero’s Journey.” Half the cool characters in movies are architects (or smugglers) — let’s talk to non-designers so they can better understand how cool this profession really is. Attendees of this workshop will learn how branding, community involvement and social media can be utilized for marketing and business development for themselves and their firms.

Register Here

Presenters

Michael Morain, former reporter for the Des Moines Register and current communications manager for the Iowa Department of Cultural Affairs
Matt McIver, creative director of Iowa Stage Theater Company
Sid Juwarker, engineer and client development ninja for Terracon

Learning Objectives

1. Strengthen your understanding of media relations.

2. Think about the design process as a story by identifying the beginning, middle and end for your clients.

3. Use social media to establish yourself as a content expert.

4. Raise the profile of the profession in conversation.

Schedule of Events

Seminar: 1-4 p.m., Hansen Exchange, Upper Level King Pavilion, College of Design
Reception: 4-5 p.m., Beckman Forum, Lower Level King Pavilion, College of Design

Registration Pricing

Membership Type Regular Rate
AIA Iowa Member $75
Non-Member $100
AIA Iowa Student Affiliate FREE

 

 

 

 

 

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Details

Date:
February 12
Time:
1:00 pm - 5:00 pm
Event Categories:
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Venue

Hansen Exchange, King Pavilion
715 Bissell Road
Ames, IA 50011 United States
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