Seminar: Making the case for architecture: Marketing, Business Development, and Advocacy How Tos
Join us for our first seminar of 2019 in Ames! We will be kicking off the year with a fantastic seminar and a reception to connect with current College of Design students and faculty!
Seminar: 1-4 PM Reception: 4-5 PM
|Where:||Lower King Pavilion; College of Design, Iowa State University
715 Bissell Rd
Ames, Iowa 50011
Architecture is both creative and analytical, combining rigorous thinking with flights of imagination. But too often it’s covered in the media as if its purpose were merely to provide illustrations for stories about real estate deals. Learn how to discuss about the design process as “A Hero’s Journey”. Half the cool characters in movies are architects (or smugglers)–let’s talk to non-designers so they can better understand how cool this profession really is. Attendees of this workshop will learn how branding, community involvement, social media can be utilized for marketing and business development for themselves and their firms.
Michael Morain-Former reporter for a Major Metropolitan Newspaper, Current Communications Manager for the Iowa Department of Cultural Affairs
Matt McIver-Creative Director of Iowa Stage Theater Company
Sid Juwarker- Engineer & Client Development Ninja, Terracon
1. Strengthen Understanding of Media Relations.
2. Thinking about the Design Process as a Story. By identifying the Beginning, Middle and End for your clients.
3. Using Social Media to establish yourself as a content expert.
4. Raising the profile of the profession in conversation.
Schedule of Events:
Seminar: 1-4 PM
Reception: 4-5 PM
|Membership Type||Regular Rate|
|AIA Iowa Member||$75|
|AIA Iowa Student Affiliate||FREE|