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Two ISU student projects honored in national Hospitality Design Awards

June 04, 2015


From left to right, Ashley Wire, Zoe Bick, Amanda Roth, Haylie Jones, Bart Phillips and Brandon Franke at the HD Awards event June 3 in New York City. Photo by Lee Cagley.

AMES, Iowa — Two teams of recent Iowa State University graduates are finalists in the student project category of the 11th annual HD Awards for Creative Achievement sponsored by Hospitality Design magazine.

The competition recognizes outstanding design projects in 20 categories related to the hospitality industry, including luxury/upscale, boutique/lifestyle and mid-scale/economy hotels, resorts, spas, night clubs, restaurants and public spaces, as well as outstanding products in 10 categories.

Winners and finalists were honored June 3 in New York City; projects and products also are published in the June issue of Hospitality Design.

For 2015, the team of Zoe Bick, Tianyu Feng, Lu Liu, Amanda Roth and Ashley Wire was named a finalist for its high-end luxury "Drift Hotel" proposal for South Beach, Miami Beach, Florida (featured on page 161 of the June magazine). The team of Brandon Franke, Mark Jongman-Sereno, Haylie Jones and Bartholomew Phillips was a finalist for "Stratum Miami," also an ultra-luxurious high-rise hotel proposal for South Beach (page 162 of the magazine).

The teams developed their projects while enrolled in a spring 2014 interdisciplinary design studio class taught by Associate Professors Cigdem Akkurt, interior design, and Jason Alread, architecture (now a professor and director of the School of Architecture at the University of Florida, Gainesville).

View of the proposed Drift Hotel from South Beach.
Drift Hotel guestroom.
View of the proposed Stratum Miami hotel from South Beach.
Stratum Miami spa reception area.

Drift Hotel
Architecturally, the Drift Hotel "distinguishes itself from its neighbors with the sleek, tall, needle-thin profiles of its main tower and three smaller, thin buildings," said Roth, who received a Bachelor of Fine Arts degree in interior design from Iowa State in 2014 and is now an intern project designer with tvsdesign in Chicago.

"This thin building section allows the interior to be woven into the exterior environment. Guests have breathtaking views of the ocean in the corridors as they stroll to their rooms; each room has expansive views of the ocean, gardens, pools and bungalows through floor-to-ceiling glass doors that can be completely retracted, allowing the room to become the balcony," she said.

"All of the hotel's amenities integrate lush landscapes that drift in and out of the interior and exterior, which enables each area of the hotel to have a distinct personality while remaining a cohesive entity."

Stratum Miami
The Stratum Miami proposal featured a vertical array of amenities and living quarters arranged throughout the hotel rather than amenities focused on the lower level as in most resort hotels, said Jones. An interior design associate with Chipman Design Architecture, Chicago, she also received a BFA in interior design from ISU in 2014.

"Our goal was for guests to circulate among amenities on different levels, ranging from poolside cabanas and lawn sports to the spa, from an art gallery to various restaurants, and to a night club on the roof," Jones said.

"Due to the height of Stratum, each typical guestroom floor has direct views to South Beach or looking back on the city of Miami. Every room has a living space, wet bar and luxurious bathroom, and some have full kitchens, private bedrooms and balconies," she said. "Overall, the architecture and interior design are meant to be over the top—a play on Miami culture—and yet still create a rich layering of fabrics and finishes to make guests feel comfortable."

Interdisciplinary collaboration
Noting that her team "really tried to find a different solution to the typical Miami luxury hotel," Jones said working with both architecture and interior design majors "allowed us to try new design strategies, have fun and in the end produce something innovative."

"Having a combination of architecture and interior design students working together largely contributed to the success of the project," Roth said. "Our education and experience in different areas helped stimulate out-of-the-box ideas during collaboration sessions. We thought of it as one complete design experience and I think that helped us make the most of the studio."

In addition to Jones and Roth, Liu received a BFA in interior design; Bick, Feng, Franke, Jongman-Sereno and Wire received Bachelor of Architecture degrees; and Phillips received a Master of Architecture degree, all from Iowa State in 2014.

Bick is a graduate student in the post-professional Master of Architecture program at Pennsylvania State University, State College. Feng is pursuing a Master of Science in architecture with a concentration in high-performance buildings at Georgia Institute of Technology, Atlanta. Franke and Phillips are intern architects with BWBR Architects, St. Paul, Minnesota.

Jongman-Sereno is pursuing a post-professional Master of Architecture at Harvard Graduate School of Design, Cambridge, Massachusetts. Liu is an assistant designer with Studio HBA, Beijing. Wire is an architectural designer with Cuningham Group Architecture, Minneapolis.

Haylie Jones, Interior Design Associate, Chipman Design Architecture,
Amanda Roth, Intern Project Designer, tvsdesign, (312) 777-7432,
Heather Sauer, Design Communications, (515) 294-9289,