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Graphic design junior's concept chosen for Susan G. Komen Iowa's Race for the Cure promotion

April 22, 2014

Faculty and students in the ARTGR 371 studio who worked with Susan G. Komen Iowa on the 2014 Race for the Cure project included: front row, from left to right, Katrina Garagiola, Katelyn Oswald, Megan Rupiper, Brenda Baccam, and lecturer Beverly Krumm; back row, lecturer Keo Pierron, senior lecturer Cheri Ure, Susan G. Komen Iowa special events coordinator Derek Johnson, Barbra Blecker, Luettamae Lawrence, Mathew Haberkamp, Jay Rewerts, and graduate instructor Ryan Wilson.
Graphic design junior Megan Rupiper's theme was chosen for this year's Susan G. Komen Iowa Race for the Cure fundraising campaign. Her original phrase, "Who will you run for?", will become "Who will you race for?" in the final promotional materials.


AMES, Iowa — Who will you race for?

This simple but meaningful question is the theme for Susan G. Komen Iowa's 2014 Race for the Cure campaign. Iowa State University graphic design junior Megan Rupiper, Omaha, Neb., created the winning concept in the ARTGR 371 studio course this spring.

"The tag line was very easy for me to come up with," Rupiper said. "I just thought about Susan G. Komen's core principles. I wanted viewers to think about who they would run for, and this theme helps them connect themselves with the race."

When Rupiper was a sophomore at Skutt Catholic High School in Omaha, her mother, Lisa, was diagnosed with breast cancer.

"After she beat cancer, my mom competed in two Susan G. Komen races in Nebraska. When I heard we had the opportunity to design a campaign for [the Iowa affiliate's] upcoming race, I knew it was something I wanted to do. I really enjoyed designing for something that was relatable and special to me," Rupiper said.

This is the second year graphic design students in the junior studio have developed ideas for Susan G. Komen Iowa's Race for the Cure. The project is part of a short-term identity campaign assignment to promote and publicize an event, product or subject of a student's choice, said Beverly Krumm, lecturer in graphic design. Eight students in this year's class elected to work with Susan G. Komen Iowa.

Students research their client and topic to develop a series of materials, including a poster, a brochure, a website, a three-dimensional piece like a freestanding sign or portable display, and business documents (letterhead, envelope, business card).

For the Race for the Cure event, Rupiper will create three different posters, two postcards, a lapel pin, a billboard, a survivor luncheon invitation and program, and a "Pink Honor Roll" t-shirt for those who raised the most money during last year's fundraising event. To reflect the many loved ones people race for, Rupiper designed a poster series based on running for a mother, a wife, or oneself.

Susan G. Komen Iowa selected Rupiper's concept because "we really wanted to get back to who we are as an organization and what our purpose is. Our mission is to help save lives and put an end to breast cancer," said Derek Johnson, the affiliate's special events coordinator.

"Unfortunately, so many people know someone who has been affected by breast cancer. So the question remains: 'Who will you race for?' This phrase embodies our belief  that we are all in the same fight together. We all likely have someone we could race for—whether that be in honor or in memory of—to help do our part to put an end to breast cancer forever."

Rupiper and her mother plan to run together in the Iowa Race for the Cure Oct. 4 in Des Moines, she said.

In addition to Rupiper, students who developed designs for the Susan G. Komen Iowa Race for the Cure campaign were Brenda Baccam, Des Moines; Barbra Blecker, Des Moines; Katrina Garagiola, Burr Ridge, Ill.; Mathew Haberkamp, Dows; Leuttamae Lawrence, Manchester; Katelyn Oswald, Lakeville, Minn.; and Jay Rewerts, Waverly.

Studio faculty included Krumm, lecturer Keo Pierron, senior lecturer Cheri Ure and graduate instructor Ryan Wilson, Chicago, Ill.

Derek Johnson, Susan G. Komen Iowa, (515) 330-2936,
Megan Rupiper, Graphic Design junior, (402) 681-8971,
Beverly Krumm, Graphic Design, (515) 294-0679,
Heather Sauer, Design Communications, (515) 294-9289,