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Lego concept designer Dan Winger to speak at ISU Dec. 2

November 30, 2015


Dan Winger at Legoland in Billund, Denmark.

AMES, Iowa — Dan Winger, a senior concept designer for the Lego Future Lab, will speak about "Designing the Future of Play" in a lecture at Iowa State University.

Winger's presentation will begin at 5:30 p.m. Wednesday, Dec. 2, in Kocimski Auditorium, 101 College of Design. Part of the ISU Department of Architecture's Architecture Advisory Council Lecture Series, the talk is free and open to the public.

Winger has worked for eight years as a designer with Lego's innovation teams, which specialize in using new technologies to create new experiences at the intersection of physical and digital play. He will share his professional journey and a rare inside look into the process and projects of Future Lab. How does a toy company evolve within a rapidly changing entertainment industry and what does the future of play hold?

Winger received a Bachelor of Architecture from Iowa State in 2003 and a Master of Science in industrial design from Art Center College of Design, Pasadena, California, in 2007. He joined Lego Group in 2008 as a concept designer for the Lego Concept Lab, a front-end idea incubator, where he did media research and analysis for the initiative that became the Lego Friends series and product design and illustration for the Lego SuperHeroes line. In 2009 he was named one of Businessweek's "Twenty-One People Who Will Change Business."

At Lego Future Lab since 2012, Winger has done game design, interaction design/user experience design and storyboarding for Lego Worlds; creative strategies for the Lego Star Wars digital marketing campaign; and concept design and development for the award-winning Lego Fusion.

James Spiller, Architecture Lectures Committee,
Heather Sauer, Design Communications, (515) 294-9289,