About NAB



Realism Principle Definition:

Realism Principle: One of the six principles of shaping that lead to visual logic. This principle holds that all methods or styles of graphic communication deal with reality in one aspect or another. The disciplined graphic thinker must have control of the tools (depth clues) necessary to explore the nature of the real. To mistake naturalism (as one form for communicating optical reality) for realism is a common mistake of those unfamiliar with visual thinking.


Visual Logic

Unity Principle

Ambiguity and Meaning Principle

Control of Direction Principle

Realism Principle

Ecological Principle


Tensional Principle

Teaching Suggestions


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