Steven Herrnstadt

University Professor, Industrial Design
Graduate Coordinator, Industrial Design

Contact Information

Phone: (515) 294-3928
Office: 278 Design

Mailing Address

Industrial Design Department
158 College of Design
Ames, IA, 50011


University of New Mexico - Geology

BS Psych/experimental animal behaviour/ecology, University of Iowa 1975

MA, University of Iowa, 1978

MFA, School of Art and Art History, University of Iowa, 1980

On the Web

Research Interests

Fine Arts & Industrial Design, the interaction of art, science and engineering; embedded and physical computing, scientific and creative visualization; game design and development; interactive realtime simulations; environmental issues and writing; synthetic environments and virtual reality; large-format environmental photography; digital imaging; CADD, fabrication, Metal Smithing, Creative thought and ideation, 3D omni-stereo imaging.

Current Projects

ISU Bike Share Project Coordinator, co-instructor and Advisor

Ambient sound recording



Environmental Photography

Current Scholarship

  • StartUp Studio Department of Industrial Design, 09/14/2016
  • Startup Factory Teaching Team, 06/30/2016
  • RootStalk, 06/14/2016
  • Light and Landscape, 02/15/2016
  • ISU Student Innovation Center Steering Committee Member, 01/14/2016
  • ISU Bike Share Project Coordinator, co-instructor and advisor, 04/09/2015
  • ISU Sustainability Award , 04/09/2015
  • University Professor, 08/27/2012
  • Board of Advisors IDMAa, 12/05/2011