Steven Herrnstadt

University Professor, Industrial Design
Graduate Coordinator, Industrial Design

Contact Information

Phone: (515) 294-3928
Office: 278 Design

Mailing Address

Industrial Design Department
158 College of Design
Ames, IA, 50011



Steven has worked as Senior Project Manager on projects for the Smithsonian Insitution, Adler Planetarium, National Forest Foundation among others. He has studied, worked, researched, exhibited and presented knthe Fine Arts &  Design, industrial design and entrepreneurship, the interaction of design, art, science and engineering; embedded and physical computing, cutlery and edge tool design, scientific and creative visualization; game design and development; interactive realtime simulations; environmental issues and writing; synthetic environments and virtual reality; large-format environmental photography; digital imaging; CADD, fabrication, Metal Smithing, Creative thought and ideation, 3D omni-stereo imaging.

Current research:

Industrial design and entrepreneurship, cutlery and edge tool - traditional and experimental design, smithing and techniques. ISURP Startup Factory, Department of Industrial Design StartUp Studio.


University of New Mexico - Geology

BS Psych/Experimental Psychology, University of Iowa 1975

MA, University of Iowa, 1978

MFA, School of Art and Art History, University of Iowa, 1980

On the Web

Current Projects

ISURP Startup Factory instructor and mentor

StartUp Studio - Department of Industrial Design

Edge tool design

Ambient sound recording



Environmental Photography

Supporting Files

Current Scholarship

  • StartUp Studio Department of Industrial Design, 09/14/2016
  • Startup Factory Teaching Team, 06/30/2016
  • RootStalk, 06/14/2016
  • Light and Landscape, 02/15/2016
  • ISU Student Innovation Center Steering Committee Member, 01/14/2016
  • ISU Bike Share Project Coordinator, co-instructor and advisor, 04/09/2015
  • ISU Sustainability Award , 04/09/2015
  • University Professor, 08/27/2012
  • Board of Advisors IDMAa, 12/05/2011